---
title: "Querying the leads evolution"
url: "https://help.simasuite.com/en/article/new-article-aa0cf5e4-ea3c-4e50-9d95-1172e97822e7-copy-copy-3-copy-copy-copy-copy-copy-copy-copy-copy-copy"
language: "en"
last_updated: "2026-05-18T15:39:24.606Z"
---

# Querying the leads evolution

## LeadTray Reporting Documentation

## KPI SECTION

### Description

This section of the reporting is designed to highlight the business metrics in the period

-   Leads created in the period
-   Conversion Rate = Leads Created and Closed with appointment in the period / Leads created in the period

### Objective

To provide the responsible a quick view of the leads evolution and the agents performance.

## FOLLOWUP

### Description

This section of the reporting is designed to highlight the leads managed in the period grouped by different dimensions

-   Source
-   Topic
-   Closing reasons